SYDNEY, November 3rd 2025 – NEXTGEN, a leading AWS distribution partner, today announced it has entered a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to fast-track digital transformation across Australia and New Zealand (ANZ). NEXTGEN and AWS will collaborate to help SaaS organisations and technology partners modernise their cloud infrastructure, strengthen cybersecurity, and advance generative AI (GenAI) solutions in three ways.
Accelerating Cloud Adoption for Traditional ISVs
NEXTGEN will help traditional Independent Software Vendors (ISVs) migrate from on-premises environments to AWS. ISVs will benefit from comprehensive technical enablement, cybersecurity enhancements, and streamlined onboarding to rapidly grow and scale.
NEXTGEN’s Optima Cloud Advisory capability helps organisations build strong business cases and achieve seamless cloud transformation supported by deep expertise in cloud economics, software advisory, and licensing strategy. Enhanced by NEXTGEN’s moat55 tooling and built with Amazon Nova Pro using Amazon Bedrock, Optima Cloud Advisory delivers automated AWS Optimisation and Licensing Assessments and actionable insights into software and cloud readiness, so partners gain the clarity and confidence to accelerate migration and maximise business value in the cloud.
Enhancing ISV access to AWS Marketplace
NEXTGEN aims to become the primary transaction channel for ISVs in AWS Marketplace locally. Its Smart Channel Aggregator platform simplifies AWS Marketplace engagement using AI-powered analytics and automated onboarding to streamline product listings, pricing, and go-to-market strategies. The platform has delivered 40% faster sales cycles, 27% improved win rates, and a more frictionless partner experience.
Driving GenAI innovation and partner growth
NEXTGEN will support AWS in expanding its partner network and help organisations adopt AWS technologies, with a focus on generative AI and leveraging initiatives like the AWS ISV Accelerate Program. NEXTGEN provides partners with technical enablement, standardised onboarding, and co-marketing support. This approach accelerates cloud and GenAI adoption across key sectors like healthcare, education, retail, mining, and banking.
“NEXTGEN is enhancing the AWS distribution experience,” said Emma Davidson, VP Cloud at NEXTGEN. “Through this strategic agreement, we’re unlocking new opportunities for growth, innovation, and customer success. With a strong team, advanced channel services, and a focus on cybersecurity and GenAI, we’re enabling AWS Partners to do more than ever before on AWS.”
“Since partnering with NEXTGEN, we’ve accelerated the delivery of advanced AI solutions to market, leveraging their channel and Distribution services. This collaboration strengthens our ability to innovate securely at scale and deliver meaningful outcomes for Australia and New Zealand customers,” said Asa Cox, CEO of Arcanum AI”.
"Our strategic collaboration with NEXTGEN marks a significant evolution in our distribution strategy by aligning on goals that drive specific customer outcomes, not just partner activation, to accelerate customer value on AWS," said Chris Casey, AWS Director, Partnerships, Asia Pacific and Japan. Through NEXTGEN's deep expertise and specialised platforms like moat55, built with Amazon Nova Pro, we're helping partners and customers accelerate their AWS journey, drive generative AI innovation, and deliver meaningful business value."
NEXTGEN is also at the forefront of cloud innovation in New Zealand, supporting the launch of the AWS Asia Pacific (New Zealand) Region through deep collaboration and partner enablement. NEXTGEN brought together seven leading New Zealand AWS partners, each a specialist in AI, security, cloud migration, communications, contact centres, and app development, to help local organisations harness the power of AWS, advancing New Zealand’s digital transformation.
________________________________________________________________________________
About NEXTGEN “An Exclusive Networks Company"
NEXTGEN is a pioneering technology services provider that makes it easy for technology partners to do business with international vendors on complex and ever-changing product suites through the active management of a portfolio of established and emerging technology vendors, coupled with innovative and unique services across cybersecurity, cloud, enterprise software and data management solutions. Acquired by Exclusive Networks, the global cybersecurity specialist with the ability to serve customers in over 170 countries, NEXTGEN's specialist knowledge, technology platforms and services are now combined with the scale and delivery of a single global organization, enabling more partners and vendors to stay relevant and remain ahead in this dynamic IT environment. Visit https://nextgen.group